The announcement of the social media app 'Threads' is displayed in Apple's US App Store seen on the screen of a smartphone in Berlin, Germany, Tuesday, July 4, 2023. Meta is poised to launch a new app that appears to mimic Twitter in a direct challenge to the social media platform owned by billionaire Elon Musk. A listing for the app, called Threads, appeared on Apple’s App Store, indicating it would debut as early as Thursday. (Christoph Dernbach/dpa via AP)